Monday, September 26, 2011

Preparing for the Bad Girls show in Fairbanks

Later this week, we drive north for our 12th annual Bad Girls of the North craft show in Fairbanks.  It's a long, long drive that takes most of the day.  We will leave on Thursday and get up early to do the show layout on Friday morning.

I made several small adjustments to my jewelry display last year, so I have no new display items for this year.  But I will change it up a bit so it doesn't look stale.  And most all of my jewelry is new and fresh.  There is one strategy change I will introduce, that I'll try to explain here.

One of my best selling necklace styles are my pearl mixes.  As a refresher, you can look at this post from a few years back.  The earrings that I make to go along with the necklaces are usually simple, single pearl drops, matching one of the pearls in the necklace.  They are sold separately from the necklaces, but I display them together.  It never fails -- there are always several customers who purchase only the earrings, leaving the necklace without a matching pair of earrings.  This year, I decided to make about 20 pairs of varied single pearls drop earrings for these people to choose from!  I will display them all together in a little basket.  Hopefully, this will prevent the lonely necklace syndrome.

We'll see.


Pricilla said...

Oh no!

cindy shake said...

Good that you noticed this buying trend because the issue is that the higher priced item is being left behind. Another strategy is to up the price of the necklace just a bit and INCLUDE a pair of earrings with every necklace purchase -and they can choose the pair of their choice!