Later this week, we drive north for our 12th annual Bad Girls of the North craft show in Fairbanks. It's a long, long drive that takes most of the day. We will leave on Thursday and get up early to do the show layout on Friday morning.
I made several small adjustments to my jewelry display last year, so I have no new display items for this year. But I will change it up a bit so it doesn't look stale. Andmost all of my jewelry is new and fresh. There is one strategy change I will introduce, that I'll try to explain here.
One of my best selling necklace styles are my pearl mixes. As a refresher, you can look at this post from a few years back. The earrings that I make to go along with the necklaces are usually simple, single pearl drops, matching one of the pearls in the necklace. They are sold separately from the necklaces, but I display them together. It never fails -- there are always several customers who purchase only the earrings, leaving the necklace without a matching pair of earrings. This year, I decided to make about 20 pairs of varied single pearls drop earrings for these people to choose from! I will display them all together in a little basket. Hopefully, this will prevent the lonely necklace syndrome.
We'll see.
I made several small adjustments to my jewelry display last year, so I have no new display items for this year. But I will change it up a bit so it doesn't look stale. And
One of my best selling necklace styles are my pearl mixes. As a refresher, you can look at this post from a few years back. The earrings that I make to go along with the necklaces are usually simple, single pearl drops, matching one of the pearls in the necklace. They are sold separately from the necklaces, but I display them together. It never fails -- there are always several customers who purchase only the earrings, leaving the necklace without a matching pair of earrings. This year, I decided to make about 20 pairs of varied single pearls drop earrings for these people to choose from! I will display them all together in a little basket. Hopefully, this will prevent the lonely necklace syndrome.
We'll see.