Sunday, January 31, 2010
On Eggs and Baskets
Here's some data showing how my sales are divvied up:
2007 2008 2009
Retail Shows 58 % 49 % 46 %
Consignment 25 % 25 % 25 %
Wholesale 15 % 12 % 10 %
Etsy 2 % 14 % 19 %
What information can I glean from this little chart? First of all, I like the trends in general. My retail shows are becoming a bit less critical to the success of my business, while etsy grows some in importance. Retail shows are tons of work and as I get older, they're becoming more taxing on me. Some day, I'd like to not do any at all. Of course this won't happen until I'm ready to abandon the Bad Girls of the North business. I don't anticipate this happening in the next few years!
I like the consistency of the consignment percentage over the past 3 years. The wholesale number is a little disturbing, but completely understandable. One of my main wholesale accounts is a gift shop in Denali Park and is driven almost 100% by the tourism trade. Tourism in Alaska was way down in 2009 and this account did not even place an order with me last year. I did pick up 4 new wholesale accounts, but their initial orders were small. This too is understandable. I was an unknown to them and 2009 was a sort of "test run" for my work. I fully anticipate my wholesale numbers to be back around the 15% mark, or close to it, in 2010.
I'm glad I have my eggs spread around in many baskets. One never knows when one source of income will fail to materialize in any given year.
*This post was updated on 4/1/10 to correct an error in the 2009 numbers.